I recently had the GREAT pleasure of interviewing the owner (and genius) behind
SWEET in Houston, TX for the blog!
A few of the reasons I love SWEET can be found in the image above.
But SWEET is not just an eco-friendly bakery.
Oh no no.
Upon arriving at SWEET, I was greeted warmly by the employees and immediately asked what they could help me with, despite the fact that the bakery was bustling with "SWEETies".
After feeding myself visually with all of the SWEET treats on display, I decided to go with my tried and true...the red velvet cupcake.
The great thing about SWEET, however, is that they are not just an amazing cupcake bakery.
They offer equally amazing (and 100% homemade!) coffees, teas, espresso, tapioca, and...MACARONS.
 |
| Me with my macarons at Macaron in NYC |
I LOVE MACARONS.
WHY I did not grab one of these little gems while visiting SWEET is beyond me. Stupid.
ANYONE who has attempted to make a macaron knows that they are not the easiest things to bake.
Macarons are sassy, delicate, and tempermental.
But once you master the great art that is macaron making, the finished product is SO WORTH the time you put in to them.
And then there was my red velvet.
Due to the fact that SWEET does not use any artificial colors or flavorings, their red velvet has more of a brown tint to it than that bright, artificial. food-colored red that you see in most red velvets.
I loved this.
Food should never dye our mouths.
Everything about this cupcake was utter perfection.
The cake, moist with a hint of cocoa.
The frosting, sweet (but not too sweet!) and rich.
And that sugar crystal topping added a perfectly crunchy texture my overall cupcake party-in-my-mouth experience.
Total bliss.
What I also loved about SWEET was that there were no interior designers hired to create the overall concept and design of SWEET.
Everything you see and taste came from the raw creativitiy of The SWEET Family.
Overall, I loved every second of my SWEET experience from the moment I walked in to the second I left.
SWEET is a place where you can relax, indulge, laugh, and smile in the midst of a crazy but wonderful life.
Loved loved loved.
INTERVIEW with SWEET
EmLoves: What made you decide to start a bakery?
SWEET: We've always had a passion for all things sweet and for years, we felt Houston lacked a great bakery that was not only inviting, but provided all the sweets we're currently addicted to.
EmLoves: Have you always loved to bake?
SWEET: YES. We baked with our moms and our grandmothers and it's been passed on from generation to generation. It's always been a hobby among our families, though. So this is the first entrepreneurial endeavor!
EmLoves: How long did it take to create your perfect SWEET cupcake?
SWEET: With no professional or culinary training, we couldn't even begin to calculate the time it took for us to learn from not only our mom's but also self-teach ourselves through endless trial and error's all the techniques of baking, and understanding the immense preparation and the science behind baking the perfect SWEETS. Let's just say it took YEARS.
EmLoves: Where did your design inspiration come from (cupcake & bakery design)?
SWEET: We've always had a passion for all things creative and artsy. Our inspiration came from our personal taste and all our travels. There were no professional designers hired behind our bakery design. We literally brought to life what we envisioned in our mind based on our likings. As for the cupcake designs, after countless hours in the kitchen, we wanted to keep our cupcakes not only original in design, but simple and natural. This also means we didn't want to pursue the "all modern, all uniform" and "perfect" looking cupcakes. We wanted them to not only taste REAL, we wanted them to look real and natural in their own unique way.
EmLoves: What was your first step you took after deciding to start SWEET?
SWEET: We wanted to keep our name simple and original. Hence the name SWEET. So first thing was to make sure we could legally make that name our business name and incorporate it. From that point, we spent an immense amount of time developing our business model.
EmLoves: What is your favorite bakery item that you sell?
SWEET: MACARONS. Purely because this is something our mom's didn't teach us and we spent hours upon hours learning and losing sleep until we not only got the recipe down, but perfected it. It's hand down the TOUGHEST bakery item to make. But it's purely out of passion and appreciation for macarons that we make them and sell them.
EmLoves: What made you decide on Houston for the original location?
SWEET: Houston is where we're born and raised! We will always be loyal to Houston! Many may think that we're so "behind" compared to other cities.... but we know Houston has more than meets the eye and is definitely capable for so much more. Hence why SWEET came about!
EmLoves: What is your favorite part about owning a bakery? What do you love most about SWEET?
SWEET: All the generous compliments we receive from all our customers - from cute little kids to adults! There's nothing more gratifying. That makes all our work so worth it. What we love most about SWEET is that it was built purely from passion and though it may seem like we're just joining the bandwagon with the current "cupcake craze", we actually started it to be different from everything else in Houston, and when customers and visitors come in and actually see that and express their appreciation for our uniqueness, that is what we love most about SWEET.
EmLoves: Where do your ingredients come from?
SWEET: Whenever and wherever possible, we get the majority of our ingredients from local suppliers. However, high quality and extremely unique products are often hard to come by which requires a lot of research and development to procure such ingredients for our products to pass on to our customers!
EmLoves: Any horror stories?
SWEET: Plenty. Being a business owner and building one from ground up is not easy. And that's an understatement.
EmLoves: What does the future of SWEET look like (new flavors, bakery items, drinks, locations, etc)?
SWEET: The future is VERY EXCITING! We haven't even gotten close to bringing out all the new items we'd like to offer! So definitely keep an eye out! Our menu is and will always be changing! We're never bored at SWEET!
If you are ever in the Houston area, make sure to stop by SWEET and savor.every.bite!